The shades are quite look alike, the differences are in the texture, pigmentation and the price of course
1. Giordani Iconic True Red 30454
The texture is creamy and moist, pigmented from the first swatch and glossy finish
The red colour is bright and fresh with orange undertone
2. The ONE 5in1 Red Passion 30671
Creamy texture, pigmented, glossy finish
The red colour is a bit darker than True Red 30454 with orange undertone
3. Pure Colour Radiant Red 21153
This type is very sheer, I had to apply several times to get the concentrated red colour like its body. Well its the cheapest lipstick type that Oriflame has
A bit darker than Red Passion 30671 with brownish undertone
4. Beauty Studio Artist Smoke Red 22866
The red is the darkest of all, pigmented, glossy finish, with brownish undertone
But I really like the colour
Hope you enjoy the swatches
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